“When I started Midnight Paloma, I was in a personal limbo. I had two businesses: one retail store that was ending and one small brand that was just starting.
After working in the beauty industry for 12 years I became more and more aware of how flawed our education of ingredients was. Even for myself as a retailer, I was selling products to customers and completely ignoring the ingredient lists on the back.
I started researching and was really inspired by the ingredient charcoal. Clean beauty became my passion project and the hustle was real! I poured myself into product development, packaging and Midnight Paloma was born. I want natural beauty to be fun and for people to be excited about having my products at their homes. I started off as Midnight Paloma’s first customer and will always be testing out formulas first. Taking my years of industry experience from the shop that I owned, I’ve transferred that into everything that MP embodies today.”