Where Everyday Moments Become Meaningful Rituals
At Midnight Paloma, we believe self-care should feel effortless, thoughtful, and beautifully uncomplicated. What began as a simple desire to create clean, effective essentials has grown into a collection of purposeful products designed to support your skin, your routine, and your well-being — every single day.
Our Core Values
Community First
Our customers shape everything we do. Your feedback, your rituals, your stories — they’re at the heart of this brand.
Ritual Over Routine
We turn everyday care into something a little more special. From textures that melt into the skin to scents that ground you, this is self-care that feels like a moment, not a task.
Ingredient Integrity
Every ingredient has a purpose. We choose clean, effective, and naturally inspired ingredients that nourish the skin without unnecessary fillers.
A Sensory Signature
Each scent is designed to enhance your ritual, not overpower it. Subtle, comforting, and uniquely Midnight Paloma.
Our Founder's Story
The brand’s very first creation - a black charcoal product with a bright grapefruit and blood orange scent - inspired the name Midnight Paloma and set the tone for everything to come: clean, multi-purpose self-care staples made in small batches in Canada with hero ingredients, vegan and cruelty-free formulas, and modern, giftable packaging.
From those humble beginnings, Tayler grew Midnight Paloma into a brand stocked in over 500 retailers, including London Drugs, Nordstrom, Anthropologie, Simons, and Urban Outfitters.
Along the way, it earned the admiration of Hailey Bieber (yes, she ordered it herself!) and Kourtney Kardashian, and in 2025, even landed its cult-favorite Bath Soak as the exclusive in-room amenity at the Bellagio Hotel Las Vegas. In 2020, Tayler sold the brand but continued to work within it while raising her three children.
With a renewed vision and deep passion for its future, she bought Midnight Paloma back in 2025 - reclaiming her role as founder and now serving as the CEO + Creative Director.
Midnight Paloma has been featured in leading publications, including WWD, Poosh, Who What Wear, Cosmopolitan, and Girlboss, solidifying its place as a celebrated Canadian-made, female-owned brand.
Today, Tayler leads the company as a solo founder once again with a dedication to community, sustainability, and creating products that blend performance with everyday luxury - keeping customers’ hands, skin, and self-care rituals in the best hands possible.
A note from Tayler
Thank you for being here — whether you’re discovering Midnight Paloma for the first time or returning to a favourite ritual. This brand exists because of your support, curiosity, and trust. I’m so proud of what we’ve built together and excited for everything still to come. Welcome to Midnight Paloma — a place where skincare meets simplicity, and self-care becomes something meaningful.
Follow Along On Tayler's Personal Substack
Hands On is my space to share the real side of running a brand, being a mom, and figuring it all out in between.
You don’t need to be a business owner to be here — this is about creativity, community, and the messy, beautiful process of building something meaningful. While my days are full of kids, inventory, coffee, and late-night ideas, this space is also about reminding myself (and you) that it’s okay to show up honestly, even when things aren’t perfectly polished.
Shop Tays Favourites
From the founder to you, these are her must-haves
